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Wednesday, July 29, 2009

Harry Potter franchise hits P1-billion mark in RP

There’s no stopping Harry Potter from waving his magic wand at the Philippine box-office. The formidable film franchise has now crossed the elite P1-B milestone (P1, 012,396,258 to be exact) as the series’ sixth installment, Harry Potter and the Half-Blood Prince grossed a wicked P157.59-M as of July 26 or after only 12 days of release. This was announced by Francis Soliven, GM of Warner Bros. (F.E.), Inc. which distributed the film locally.

The Harry Potter franchise becomes the first movie series to collectively breach the P1-B ceiling in gross sales in the Philippines, besting other blockbuster franchises like Spider-Man, Star Wars, The Lord of the Rings, Pirates of the Caribbean and James Bond.

“This is another major accomplishment for the Harry Potter franchise and Warner Bros.,” said Soliven in making the announcement. “The public’s fascination with Harry, Ron and Hermione and their magical adventures is unprecedented and will continue to endure for ages to come. We’re pleased and proud to have been instrumental in bringing the world of Harry Potter to the people.”

The success of the film adaptations of J.K. Rowling’s beloved books started in 2001’s Harry Potter and the Sorcerer’s Stone which grossed a commanding P137.50-M, and subsequently followed by 2002’s Harry Potter and the Chamber of Secrets (P156.34-M), 2004’s Harry Potter and the Prisoner of Azkaban (P147.17-M), 2005’s Harry Potter and the Goblet of Fire (P199.51-M) and 2007’s Harry Potter and the Order of the Phoenix (P214.27-M).

The franchise comes to its conclusion with Harry Potter and the Deathly Hallows Parts 1 & 2 to be released in 2010 and 2011, respectively.

In Harry Potter and the Half-Blood Prince, Harry (Daniel Radcliffe) suspects that new dangers may lie within Hogwarts, but Dumbledore (Michael Gambon) is more intent upon preparing him for the final battle that he knows is fast approaching. He needs Harry to help him uncover a vital key to unlocking Voldemort’s defenses — critical information known only to Hogwarts’ former Potions Professor, Horace Slughorn (Jim Broadbent). As romance blossoms around him, Harry remains aloof with far more important matters on his mind. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

Still playing across the Philippines, Harry Potter and the Half-Blood Prince is distributed by Warner Bros. Pictures, a Warner Entertainment Company.

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